Experiential Production
WNBA All-Star
Industry
Sports
Client
State Farm
State Farm 3-Point Contest at WNBA All-Star - transforming McCormick Place into a fan-first court experience. With star-studded programming and interactive LED court, fans of all ages stepped up for their shot. Each walked away with a personalized highlight reel, a score worth celebrating, and a prize to match.
From producing the uniforms to the championship trophy, alongside staffing and prize inventory operations, my role was to keep every touchpoint running seamlessly, so every shot felt like the main event.
