Experiential Production
WNBA All-Star
Industry
Sports
Client
State Farm
The shots went in, the fans went wild, and the behind-the-scenes never missed a beat. From the first staff brief to the last prize out the door - led staffing and prize inventory operations for State Farm's 3-point challenge fan experience at WNBA All-Star Weekend at McCormick Place.
An activation that brought together star-studded programming and fan-first competition on one court, where kids and fans of all ages lit up hitting shots inside an interactive space built for the moment. Every participant walked away with a personalized highlight reel and a score worth celebrating and a prize to match.
